Email and SMS marketing for beauty and wellness
The numbers are breaking records. In Italy alone, the cosmetics sector is worth almost 12 billion euros and in 2021 it raised +9.9% compared to 2020
which does not seem destined to stop. Forecasts for 2026 speak of constant growth, with an increase of 2.7% in 2022 and another 3.3% in 2023.
Thanks to social media and increasingly modern video content, the beauty and wellness sectors have become extremely profitable activities.
But are we sure that Facebook, Instagram and TikTok are the best channels with which to maintain active relationships with customers and increase sales?
Well , we’re here to tell you: no …
With social media your post is immersed in a generic feed
With social media, your post is immersed in a generic feed and your customers are not always shown data, especially the continuous algorithm changes and the large number of accounts followed by people.
The organic reach of your posts, i.e. the visibility of your content for the public that follows you, is increasingly decreasing because it is at a disadvantage compared to advertising , which today however has very high management costs.
Well, if email and SMS are not yet in first place costa rica email list 619628 contact leads among the channels used for the communication strategy of your beauty or wellness activity, you should really continue reading.
Why use email and SMS marketing?
The advantages and benefits that these mobile marketing channels can bring to your business are many.
Email and SMS marketing helps you
keep in touch with your regular customers
attract new
increase consumer loyalty
increase income
They allow you to quickly inform your customers, regular or potential, about your services, offers, news, updates, etc.
But what are its main peculiarities?
They attract attention
It is well known that each of us spends most neural network for creating presentations: top 10 tools for business of the day with our smartphone in our hands.
Sending a text message, or an email, guarantees that it will be read immediately by the recipient.
Unlike communications on websites or social networks
, emails and SMS appear to be more personal and confidential
thanks to the fact that it is possible to address them more directly using the recipient’s name and a number of other customizable fields .
Compar to other channels, text messages are read recipients. More accessible because they do not require an Internet connection. And are seen as a more personal communication.
They are therefore particularly effective in improving customer relations , increasing loyalty and, consequently, the income deriv from their purchases.
Unlike other communication channels or other marketing tools, emails and SMS are cheaper.
They allow you to keep in constant communication by lists with a large number of people but at low costs
without having to spend large amounts of money, as for example with paid listings on Google or Facebook.
In addition, the return on investment (ROI) is very high, especially in email marketing.