Once your subscribers have had enough time to interact with these two emails, you can compare their open rate, click-through rate, or conversion rate (depending on what metric you’re trying to optimize). After identifying the better-performing email, you can send this version to the remainder of your subscriber list.
The Power of A/B Testing
You may have a hunch about what will capture your target audience and win their conversions, but unless you test it out, you’ll never know with confidence.
A/B testing is a surefire way to pinpoint what your audience responds well to. You may be surprised that they prefer different things than you originally hypothesized.
Despite the simplicity of email A/B testing and its many benefits, 39% of brands aren’t using it yet.1 Neglecting this powerful technique means that your email testing campaign may not be reaching its full potential. In turn, you could be missing out on a ton of business. By A/B testing your email campaigns going forward, you can capture more customers and gain an edge over your competition.
How to Run an A/B Email Test
If you’re ready to employ this game-changing technique, just follow these steps: As with any scientific experiment, you need an adequate sample size to yield statistically significant results.
Your subscriber list dictates your available sample size:
Large subscriber list – If your subscriber list is extensive, you can test your two emails on a smaller subset of people first. For instance, you could send 10% of your subscriber list one version of the email and another 10% the dati aghjurnati di u numeru di telefuninu 2024 other version. Once the results are in, you can send the better version to the remaining 80%. Small subscriber list – If your email list is on the smaller side, you may want to conduct A/B tests on your entire audience, splitting the recipients 50/50. This will ensure your results are representative of your entire audience.
#2 Set Up Your Chosen Software
Many email software offer built-in A/B testing capabilities, such as Mail Chimp, Constant Contact, Campaign Monitor, and Active Campaign.
Their A/B testing software allows you to perchè l’accessibilità per e-mail importa send a different version of your email to two subsets of your subscribers. Once the results are in, the winning version of the email will be sent to the rest of your subscriber list automatically.
If you don’t use these email software tools, you can run your A/B test manually. All you have to do is incorporate within your subscriber list into two sections and send a different version of the email to each one. After that, you’ll have to analyze their performance manually.
#3 Select Your Variables
Next, it’s time to brainstorm what specific changes may improve your email’s performance andMaybe you suspect that the subject line could be snappier. Or perhaps you think some personalization could inspire more conversions. Choose a change you think has the most potential to improve your campaign and add it to the B version of your original email.
Here are a few aspects of your email you can run A/B tests on
Subject line
Your email’s subject line can make or break dati di u Regnu Unitu your open rate. If you can’t get subscribers to open your email, all of your hard work on its design and copy will go to waste.
Here are a few tweaks you can implement during subject line testing to see how they impact your email’s open rate