The first mass israel whatsapp number data
email promotion generated $12M in sales, but it didn’t win any hearts and minds.
In 1978, Gary Thuerk, marketing manager at Digital Equipment Corp, used ARPAnet (an internet precursor) to invite 400 people to a demo for a product called DECsystem-20T.
While the first mass promotion email was a massive success, generating $12M in sales ($54.6M today), it also made people angry—because they never asked to receive it.
In an interview, Thuerk explained, “My boss congratulated me for the sales, but 5 days later, he made me promise that I would never do it again.”We’ve come a long way since the unsolicited emails of “spray and pray” email marketing. Now, with email automation, brands are messaging people who actually want emails. Using email marketing automation techniques, brands can deliver highly personalized, timely messages that resonate with their audience, fostering deeper relationships and driving long-term engagement.
What is email marketing automation?
Email marketing automation refers to consultant what is marketing
messages a brand sends to people at scale, typically according to common online behaviors such as subscribing to a list or browsing a website.
Email automation technology is what enables you to build personalized content and rules around which emails go out, and when—without manually adding people to a recipient list or pressing send.
In other words, email automation allows you to make money from your email marketing strategy in your sleep. Automated email campaigns work seamlessly in the background to nurture leads, convert customers, and keep your brand top of mind.Automated emails are based on behavioral triggers, whereas email marketing campaigns are delivered in manual, one-time batches for a specific promotional goal. Based on Klaviyo data, automated emails drive over 16x higher revenue per recipient (RPR) than manual campaigns.
Core email automation basics to implement into your email campaigns
First, know this: There’s egypt data a lot of room for creativity with email automation throughout the customer journey.
What works for one brand may flop for another. You may find yours deviates from the basics—but it’s important to put a strong foundation in place.
“Get the fundamentals dialed in before attempting to build more advanced automations,” advises Ryan Turner, founder of Ecommerce Intelligence. “There are a lot of complex automations you can build, but focusing on the basics like your welcome email series, abandoned cart flow, and post-purchase sequence first is key.”
“Those are most often the biggest revenue drivers and you can go a long way with those campaigns alone,” Turner adds. “Don’t be tempted to build out everything in the first few weeks or months. Invest in creating the best possible versions of the basic higher-volume email automations, then expand into more advanced sequences once they’re performing well.”