Despite the continuous development of new digital channels and virtual touchpoints in the field of communication between brands and consumers, email marketing and a well-organized database are among the most effective tools for getting in touch with new customers and strengthening the relationship with existing ones.
Trends recognize constant growth rates in the sector, and there are many companies around the world that rely on this effective channel.
Email marketing allows you to interact with your target audience not only to send commercial or advertising proposals, but also to create a real story of business value.
Among its many advantages we would like to highlight some of them:
ability to increase retention levels,
Create commitment
Improve operational results
Improve brand awareness.
Precisely because of its ability to add value to companies, RDCOM has chosen to include this channel in its Multichannel Platform, an all-in-one tool that, among other things, allows you to create and send email marketing campaigns to large customer databases or small selected lists.
WHAT IS A CUSTOMER DATABASE?
A database is literally a “database” that contains all of a company’s contacts and information related to them.
Permission to send communications means that a company has a database consisting only of people who are interested in its communications and will therefore easily interact with them.
The advantages of investing time in this action are really substantial:
Customers engage with content that interests them, and it’s clear that the same content cannot impact all of the dozens and hundreds of contacts within a database in the same way.
Segmenting the recipients of your email marketing comoros email list 7974 contact leads campaigns allows you to create specific clusters to which you can send similar types of content, thereby achieving maximum interaction from your communications.
High open rates
By identifying similar customer segments, you the essence of the concept, examples, methods and tools can offer each of them personalized content.
Segmentation allows you to hypothetically send each recipient the most appropriate content.
You can also consider sending premium offers to by lists your most loyal customers, those who have been part of your database for the longest time, and more targeted discounts to encourage small purchases for more recent contacts.