The fact that we are gradually migrating from traditional to digital communication is nothing new. What is most surprising is the rapid acceleration of this process. Which has been given a considerable boost. The pandemic situation we are facing today.
A Forrester analysis of consumer communication found. The pandemic has accelerat digital preference, which has already grown exponentially. Over the past two years, according to 79% of companies survey. Over the past year, a third of consumers have made more transactions online than in the rest of their lives, and a quarter expect this shift to be permanent.
Companies of all sizes, even the smallest ones, have understood the importance of digitalisation, even if they often struggle to adapt all business processes to the new nes of consumers. Being present online, however, has now become crucial both to communicate with their customers and to be found by people potentially interest in their products or services and is what, in many cases, allows companies to be able to survive in these uncertain times.
One tool that can help businesses of all sizes get closer to their customers is email marketing . Some people think that it is a channel reserv purely for large companies, to send mass communications aim at a wide audience, but, in reality, it is a valid and effective ally for mium or small businesses as well.
What is email marketing?
Email marketing is a digital marketing colombia email list 4 million contact leads strategy bas on sending emails to potential or existing customers. It is one of the most effective ways to promote products or services while developing valuable relationships with your contacts.
Its versatility makes it a useful tool for many project budget: examples, templates, instructions for drafting different purposes and purposes, such as sending promotional emails (to convey discounts, offers, the launch of a new product, etc.)
Marketing if you are a small business?
If that’s not enough, here are some reasons why you should include email marketing among your digital channels:
It allows you to inform your customers about by lists the latest news about your business without the ne for direct contact. With the ruc incidence of direct consumer-seller relationships, it is important to have effective communication tools.