With your brand, impressions refer to the number of times the same content was display to someone, who may or may not be the same user.
relat to conversion and many consider it a vanity indicator, it indicates paths that can be positive for marketing strategies.
Find out the Cost Per Thousand Impressions (CPM
The cost per thousand impressions, as the name suggests, indicates the cost generat for every thousand impressions of an ad , which are important numbers to evaluate when the campaign objective is reach or engagement.
This is because the CPM contributes to:
greater understanding of the competition, as the rate tends to rise when the audience is smaller and the competition is greater;
greater understanding of a brand’s audience. To do this, simply compare the CPM with different audiences and analyze which one facilitates delivery.
How to measure purchase consideration
Remember when we said canada email list that a brand’s visibility does not necessarily mean that it is well-regard and that visitors are considering consuming the products/services offer? Purchase consideration metrics assess exactly that.
In the digital environment , this can be represent by subscribing to a newsletter, using free versions made available, downloading e-books, asking lots of questions in direct messages on social networks, etc. These actions show that the search for the brand was not just momentary and that there is an interest behind it, which in the future can lead the visitor to a purchase.
How to measure audience loyalty?
When those who already how much money have i made from my published books? consume your products or services remain loyal to the brand, it is a sign that brand management is working correctly. In this sense, the reviews left within your channel — such as customer service, social networks, etc. — as well as on complaint sites, such as Reclame Aqui, are essential to understand the level of aero leads satisfaction of the audience, in addition to knowing if there are recommendations and defenses of the company.