Marketing in FB does not stand still. Now you can place ads in the messenger, ads for leads are also available, etc. All these changes are FB Advertising very effective. And, most likely, they will remain so this year.
But it is important to know that users’ interest in long videos has significantly decreased. Therefore, short informative and useful videos that can be effectively used as advertising are becoming increasingly relevant.
Advertising on FB will be more effective if you keep track of your expenses.
If you have chosen Facebook as a ukraine cell phone number list platform for promotion, then consider the following recommendations:
- Check the marketplace , images FB Advertising and their descriptions purposefully and carefully .
- Expand your field of vision, look wider. What are the long-term prospects for user engagement? Do you have regular customers? If not, what are the ways to increase the average order value?
- Introduce a tagging mechanism. This will allow you to track the locations of customers who have viewed your product but have not yet made a purchase.
- Set up different targeting depending on what audience spectrum is interested in your product.
Groups have taken a special place in social media marketing
Facebook is not giving up its positions bob giese and is the largest social network (about 2 billion 900 million users). But despite this, most users FB Advertising of the network prefer to interact in small groups.
If you want your audience to trust you, then consider a number of factors:
- Groups in social networks. Creating and promoting a group is a good investment. In 2021, Facebook presented a number of features that make communities safer and more convenient for moderators and users. One of the advantages of the innovations is the ability to create subgroups – platforms for selling products. In addition, you can now raise money for the development of the group.
- Audio rooms are another format list of real mobile phone numbers for interacting with the audience. The advantage of Live Audio Rooms is that you don’t need a video camera to use this format.
Another effective tool for communicating
With users is live broadcasts. FB Advertising which allow you to interact with your audience in real time.
Like Instagram, Facebook has a Reels format that allows you to organically increase your reach and increase audience engagement. And while TikTok continues to gain popularity, Zuckerberg’s team is not going to fall behind and is actively implementing the same functions.