3. Know who your target audience is Once you have your goals and strategy in place, know and outline who your audience is. Take note: not everyone is your audience. from the get-go so you won’t have a hard time figuring out what kind of content you will create when you post on any social media platforms. Take the time to look at your audiences’ personas by answering these questions: What keeps them awake at night? What are their dreams and their aspirations? Which brands do they love and support? 4. Build relationships with your audience two hands holding a black paper heart Social media exists to digitally connect with friends, families, and like-minded people who couldn’t meet in person.
With that in mind, your brand has to reach
your audience on a personal level. With huge social media noise dealt with by marketers and businesses these days, it’s important that you know how to rise above it. Curate exciting and entertaining content to grow engagement among your audience. Build and foster relationships with your audience by answering their concerns and helping them solve their challenges. Share tips relevant to your product or offer. A little bit of humorous content won’t hurt as well. Share or retweet a positive review of your product from your audience. This lets them know that you appreciate their loyalty and support.
If you received a complaint or criticism from
your customers, appreciate them for taking the time to let you know about the issue. Address it in a constructive and respectful manner. Put your efforts to get the issue resolved as soon as possible. Don’t be afraid to show your human side. Nurture your relationship with your audience. 5. Use the right tools to schedule and automate your posts Staying active and online on social media platforms is no easy feat. That said, your content calendar is an ideal brain dump tool. Ideas come when we least expect them so a content calendar will always come in handy.
Now that you have all your ideas tucked
away, how and when should you post them? This is where scheduling and automating your posts come into play. Fortunately, there are tons of scheduling and automating tools out there to choose from. Social Media Examiner lists down these 5 social media management tools to help you save time. Over time, our social media managers significantly improved their productivity. Hootsuite did a great job in helping us schedule our social posts, giving us more time to interact with our audience. Hootsuite also helped us manage and monitor whether our strategy is good or requires changes. Another tool that helped me get a lot of retweets is SocialOomph.
If you have time to read about how
SocialOomph helps me bring more benin phone number library traffic to my website, read it here. 6. Connect with influencers a woman recording herself with a smartphone Another way to build your social media presence is to connect with influencers. Sujan Patel believes in the power of connecting with influencers. According to Patel, “connecting with influencers has been key with increasing my personal and company’s social media presence. The main tool I use for connecting with influencers is the Voila Norbert email finding tool. The chrome extension can find just about any influencer’s email you’re trying to connect with on social.
” Here are simple steps you can make to
connect with influencers: Build a spreadsheet Start with names you have in mind and expand it from there. Include the following details in your spreadsheet: Name Email address Website/blog Twitter handle Last contacted time Search for entrepreneurs, bloggers, or marketers that are one step ahead of you on the following platforms: On Reddit Local meetups Startup directories Youtube tutorials video creators Google search (last but effective resort) Include them in your guest blog It’s good to include influencers relevant to your guest blog content by mentioning their name or business. Let them know they’re at the top of your mind.
Leave helpful comments on the influencer’s content
Refrain from making worthless top line web analytics is changing comments like “awesome post”. When someone creates content, they usually put their heart and soul into it. They’ll appreciate it more if you mention which part of their content you liked the most. Leave relevant comments that will get meaningful discussions from other audiences. Offer value Once you’ve engaged with influencers via tweets and messages, work the extra mile and give value. If you are a web designer, offer a free consultation on their website’s/blog’s design. Facilitate worthwhile connections among like-minded influencers. Introduce them to influencers you know who can be of value to them.
7. Find the sweet spot between storytelling and
selling People hate being sold to, especially resource data on any social media channels. If you want to make the most of your social media presence, put your efforts into promoting your product without sounding (or reading) like one. Take a look at some popular social media posts from brands. More often than not, these posts trigger an emotional same time connect with your audience with storytelling. Create content that knows how to tug at your audience’s heartstrings. 8. Create eye-catching visuals Instagram.