I don’t have a focus on my Amazon business. It’s not a new thing because I’ve never had one. Things have improved a lot now compared to months or even years ago. About 12 months ago we had several brands with various themes. Some of them we still have. Some products have not taken off as expected, some brands have been rejected at the registration level.
Strategy implemented 12 months ago – multi-brand and multi-sector
Instead of forcing the machine we have put on hold those brands that have given problems and we have focused on those that were giving better results. The idea behind this strategy is the diversification of risks.
Right now we are much more focused philippines whatsapp number data on the collectibles and toys sector. It is our strong point and it is the one that is developing the best. Looking at our plans, this will not change in the short term but rather the opposite.
Strategy carried out unconsciously now – single-sector and multi-brand
We have several brands within the collectibles apps will continue to be in fashion sector that we are going to develop. Here we are assuming greater risk but in the end we can get greater returns from it due to better focus.
It’s not really a “single product” but it’s the best term I could think of for what I want to explain where I see the greatest benefit for us. Let me tell you:
- Multi-brand : not much changes here. At the qatar data moment we have two brands but there could even be a third. It is our sector and I think this should not change.
Possible strategy adaptation right now – multi-sector, multi-brand and single-product
- Multisector (with synergies) : we have a brand that would allow us to get into packaging products. In this way we could specialize in items that allow the shipping of collectibles more efficiently than at present. There is a gap here, what I am not clear about is how big the market is, but it would certainly generate synergies with the rest.
- Single product(s) : we have covers and boxes made of different materials that could work for more than one sector. In this way we could reuse the same suppliers but give them a different use and promote them for a purpose other than protecting, displaying and storing.