EWhen you want to carry out an Inbound Marketing strategy, the type of content you are going to use and its quality are key to generating the greatest number of leads possible. In fact, according to HubSpot, content marketing allows you to obtain three times more leads than paid search ads . Writing content, whether on a blog, on social networks or on any other platform, should always be part of your strategy and doing it in the best possible way will be what guarantees the results you are looking for (or even better).
For some people, writing content can be complicat. In this post we teach you some tricks to make this task as easy as possible and to make it as effective as possible.
1. First of all, do research
What does your audience do? What types of industries do they work in? Else do you know about them? Asking yourself these kinds of questions is going to be key to getting the content you write right.
search engine for marketing content writing
Your audience, in this case, will be your Buyer Persona. It is very important that you do a detail study of them to find out what their nes and aspirations are and generate content bas on them. Once you have your Buyer Persona, it is time to follow the different phases of the Buyer Journey to generate the optimal content depending on the stage your lead is in.
It is important that you also take a look at the competition and see job seekers database what market niches they are covering, what actions they carry out, etc. This will help you see if, for example, they are generating content that you could also generate.
Once you’ve complet these steps
It’s time to do some research on the content you’re going to write. You ne to have extensive knowlge on the topic you’ve chosen in order to provide your leads with accurate information. To do this, look for why is it so difficult? statistics, data, and metrics that prove that the content you’re showing them is authentic.
2. Create a content plan
Once you’ve done your research, it’s time to create a content plan that outlines who your Buyer Personas will ultimately be, what channels you’re going to use to show your content, and not forgetting yeezy 350 boost v2s your blog, since, according to a HubSpot study, marketing professionals who prioritize blogging initiatives are 13 times more likely to achieve a favorable ROI . In addition to this, you should also make a calendar to schule and choose the dates for the content you’re going to publish; it’s important that you follow it, and if your customers expect to see content, for example, every Tuesday, so be it.