As with any influencer marketing strategy, the choice of influencers is crucial. Who aligns with your brand values? Whose followers match your brand’s target audience? Who cooperates with your competitors and is therefore not an option for a partnership?
A data-driven approach helps you identify influencers for your next campaign . You can either search for influencers manually or save time for your IM campaign and resources and use platforms like Kolsquare and their technology. Kolsquare, for example, also offers a credibility score. The number between 1 and 100 indicates how canada whatsapp data credible the influencers are, i.e. whether their followers are real or fake. Read on the Kolsquare blog for your IM campaign how you can also identify fake influencers and thus avoid a scam.
You can find influencers for your online store on Shopify using two different methods: outbound or inbound.
- Outbound: Here you search do you want to promote your business on social networks for influencers by location, niche, or following outside of your community. This may identify a large number of creators, but they may not be a 100% fit for your brand. An outbound search is particularly useful for new or small Shopify stores that do not yet have a solid customer base.
- Inbound : Here you look for influencers who are already part of your network. These can be customers, subscribers and followers, for example. Just like brand ambassadors, these people already know and love your brand and can therefore authentically for your IM campaign convince people of your products or services.
→ Inbound is an effective strategy ek leads because you need less money. Creatives who know your brand are more likely to accept and promote for your IM campaign free product samples, which can save you up to 52% of the costs involved.
Free gifting can certainly be a way to get your product out there and convince opinion leaders of it. However, there are a few things to consider! So read the Kolsquare guide to free gifting as an influencer marketing strategy again.
How to Activate Influencers on Shopify
There are different types of activities for collaborating with influencers on Shopify . As already mentioned, you can opt for product sampling. You for your IM campaign send your chosen influencers one or more products free of charge, but then you have little control over the resulting content. Influencers can then evaluate your products impartially and you should too. Be transparent and open, that’s how you benefit the most.