out more information about our competitor analysis and research capabilities! International Search Engines 101 by Beth Chadwick showing a get in touch with us world map on the screen Recent Posts Your Reach: Why Combining SEO and Social Media is Essential for Your Business AI, SEO, OMG!!! – How Artificial Intelligence Will Change Organic Search and it’s Forever Celebrating the WES Awards 2022 The Biggest Global Ecommerce Marketing Dates in November Home 5 THIS 5 International Search Engines 101 When you think of search engines, the first one that comes to mind has to be Google, and with a share of 83% of the global search market in July 2022, it’s clear to see why.
While it’s clear that Google
currently holds the majority, there is a world bc data vietnam of international search engines that are used across the globe that can, in some countries, outrank Google. For marketers and businesses that are interested in succeeding on a global scale or are trying to develop an international SEO strategy, it is important to know the best international search engines, their key differences to Google and important considerations when it comes to.
So, if you’re interested in these are the alternatives to Google that you need to know about.
Baidu The search engine
Baidu is the biggest and sometimes only choice for internet users in China. Google is currently banned in China, so unless you’re using a VPN as a workaround, Baidu will be your go-to. This explains why it has around a 73% market share and over 500 million active users. So, if you’re looking to target the Chinese market and your website isn’t on Baidu, then you’re probably not going to be very successful.
If you’re thinking about using
Baidu as part of your international marketing efforts, then these are some of the main differences and considerations that you need to be aware of… You Need to Have a Mandarin Website One of the key differences of this international search engine is that you must have a mandarin website to rank, as it can index only simplified Chinese characters. It is possible to have your website in a different language, but Baidu isn’t very good at distinguishing multiple languages, so it tends to give priority to Chinese-written websites.
Therefore, to rank you need to
work with a native speaker and write content using simplified Chinese. You should also use a Chinese ‘.cn’ domain and host the site in China. Focus Your Efforts on Your Homepage Another key factor in Baidu’s ranking system is based on a website’s homepage so you need to make sure that yours is of high-quality. Avoid using JavaScript as Baidu is notoriously bad a crawling it, so it is best to stick to plain HTML.
You can also make sure your
page is of high-quality by avoiding any pop-up content, making. Sure your content isn’t too short and maintaining a high page speed. Prioritise Link how to choose the best and manage them Building Another important consideration with the Baidu international search engine is link building, with high-quality backlinks taking priority. To have a successful link. Building campaign on Baidu, you will want to focus on Chinese sites with high. Authority compared to sites listed in other countries.
For internal linking
Sub-category pages. Should then only be linked to within the main category pages. Naver The search engine Naver material data has been|. Playfully remarked as the ‘Google of South Korea’, as it is. Currently their most used search engine. As of January 2022, Naver has over 50% of the South Korean market. Compared to Google which is. Estimated to share between 30% – 40%.