Finally, businesses that reli on a generic (non-specializ) authority are also sometimes suffering (because many times that generic authority has also made them well position in the specializ one). Businesses that, for example, have emerg from the same parent company and, even though they are dicat.
To completely different things, have
Built their websites thanks to other websites with great authority from the company. Or businesses that liv very well by sneaking in generic links and widgets and that still surviv.
Are these the only ones that are moving?
No, but they are the ones we find the most and many others are explain by the movements of these. Then of course, as always with Google there twitter data are X-files, things that we don’t know why they happen… at least for now.
The big question pending: How does to the search intent?
I think that’s where things are the worst. Google isn’t going to tell us, and if it does, it will be so ambiguous that it will be difficult to the lack of some important functions for full-fledged work understand. There are almost as many theories as there are SEOs.
Some people look at values relat to user experience:
Ones These are interesting values, but the truth is that they are easily manipulat and that is why Google said it did not use them. I sincerely believe that they are very clear indicators of whether you meet the search intent but that Google does not use them. In other words, there would be a clear correlation between what Google measures and these values, but not a causality.
What does this mean?
Well, analyzing bounce rates in your results is great to see if your page is responding well to users’ intentions, but we should avoid changing that value. In other words, we should optimize this page so that the users we are trying to attract like it more, but not usa data do technical tricks to make it bounce less.