Ready-made market research. You can also find free research from open sources. Custom research. These can be interviews, surveys, focus groups with the company’s clients or competitors. Real customer communication. You can study the correspondence on forums and recordings of phone conversations with the support service to better understand the nes of the audience, their pains and problems. Yandex Wordstat and Google Trends services. They will help you find out what potential clients are most interest in and what problems they want to solve.
Before you start looking for information
Conducting research, it is best to personally communicate with a oman phone number library representative of the target audience, for example, by talking to the company’s customers and observing them at points of sale. This will help you form a correct idea about them and, perhaps, give you new ideas. Questions to explore and find your audience There are many parameters that describe the audience.
The following methods will help systematize
Questions for studying the nes of the audience. 5W Method To study and segment your target audience, you ne to answer five main questions: What. What interests the client? What product or service does he ne? Who . Who is this person? What is his gender, age, income, place of residence? Why . Why in addition to forecasting and for what purpose does he buy the product? What problem does he want to solve? When . When and under what circumstances does the purchase take place?
Where does he make a purchase?
What channels and resources does he use to do this? and clearly describe cg leads the key segments of the target audience. Defining the target audience “from the product” To describe the target audience of a finish product, you ne to study its current consumers and ask them questions that will help you understand the characteristics of the target audience – socio-demographic, behavioral and psychographic. These could be, for example, questions like: Where do the buyers of this product live? How old are they? What do they do? What problems and nes do they have? What worries them? What kind of lifestyle do they aspire to? What kind of people do they want to be? When do they buy the product? What motivates them to buy?