In 2012, Canadian startup Zillidy was founded . What makes it unique? Zillidy literally brings “fresh wind to Canadian backwaters” of short-term loans for individuals and businesses.
Zillida’s main competitive advantage is that, compared to banks, it accepts art or jewelry as collateral. Short-term loans from Zillida are not based on promissory notes and do not interfere with the financial creditworthiness of clients. They go completely outside the banking sector. In Canada, they have thus become a relatively advantageous alternative to bank loans or credit cards.
What a challenge the Zillids had to face
At the time of its launch, the Zillidy brand was completely unknown to the Canadian market and its goal was to stir up the stagnant waters of uninteresting bank loans and credit cards. Since starting from scratch in marketing , the main achievements that they wanted to achieve at Zillidy include the following points:
Build authority and inform about a new approach to bank loans.
Attract press attention and try to gain other forms of spain whatsapp number data social credibility that will encourage confidence in the new concept.
Build an active communi ks , encourage conversation and spread information about Zillidy.
Publish authori will promote a change in three ways working with a marketing agency is better than going it alone thinking in the classic approach to loans.
Get targeted traffic and convert visitors using online website forms.
Be flexible in the channels that work. Find out where the greatest return is , and invest in those channels as well.
Solution
Content marketing became the main marketing channel aimed at fu uk data filling the tasks above . In order for the Zillidy website to look attractive, it was also necessary to create attractive content and interesting content forms, such as:
Video
References from users
Mentions in the press
Quality articles
…and other forms of content
In addition to the creation of quality content, it was necessary to design a good overall structure of the website in order to properly direct website visitors to other subsections and especially to loan application forms. An important part of the strategy was the daily publication of valuable content on one’s own blog. However, in addition to his own blog, the content mix included publishing highly authoritative articles in places like the Huffington Post and the New York Times.