Estela Duran Guzman
Estela Duran Guzman
Account Manager at fromDoppler Mexico. Passionate about cinema, photography and interactive communications.
Wrote 14 posts
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Email Marketing for Cinema
Email campaigns can become the differentiating factor for your film production company. Hurry up and read this post and get some interesting ideas. Run Forrest!
Film directors work for months, even years to make a movie. But once it’s finished, the hardest work begins: attracting people to its premiere or getting them to promote it to their friends and family. Is it mission impossible? Of course not!
Today is your lucky day, because you will learn how to take advantage of the most effective technique and best ROI in the online world. Ready to turn your movies into box office records?
5 Email Marketing Tips for the Film Industry
Although there are several examples of blockbusters that have been created thanks to Marketing 2.0 campaigns , even today most films are made known in the old-fashioned way: by broadcasting their trailer on television and in movie theaters, placing posters in public spaces during the last week before the premiere and creating a website for the film.
However, online marketing can support films that may not have the budget to compete with the big Hollywood turkey data productions. Will email marketing be able to turn a completely unknown film into a crowd-pleaser ? Find out for yourself!
Tip #1: Develop your Database
The first step you need to take is to build a properly segmented three ways working with a marketing agency is better than going it alone Contact List. There are endless ways to capture leads and here we will give you some ideas. Take note!
Include a Subscription Form on your Website and in a Tab on your Fan Page .
Carry out some specific action in movie theaters that you can use to collect email addresses from viewers.
Create a Landing Page with your movie trailer and share it on social media. You can add a Form to it for those who want to receive your news and information about your upcoming releases.
Offers courses and training on audiovisual production or related topics.
Tip #2: Make your premiere promotion go viral
If you want to get movie theaters to explode with attendees, you’ll need to enlist the help of social media. There are countless examples of movies that have used the power of these platforms to intrigue moviegoers and draw them to premieres.