Nowadays, data marks are essential for a successful SEO strategy, as they provide a website with an important attractiveness factor.
Structured data markup is code we insert into a website that activates prominent visual features in Google search results . These highlights make the results more attractive, as they offer a greater potential for unique information.
After understanding how you can improve your website’s SEO with Structured Data, it’s time to learn how to add it to your project and enhance your results by applying Structured Data.
Summary of content
- Why add structured data to your website?
- Reviewing data markup
- How to add Structured Data
- JSON-LD, Microdata and RDFa
- Structured Data Markup Wizard
- WordPress Structured Data Plugins
- Structured Data Testing Tool
Why add structured data to your website?
Google visits millions of websites every day with similar content and structure. Its analysis includes many factors that help it rank a website. One of these factors is undoubtedly content organization .
When data is organized (structured), search engines can more accurately read the website . That’s why we must think about our website in an organized way, from the template whatsapp number list design to the HTML. It’s also important to understand that the focus is always on the user. The search experience becomes richer for the user, which only brings benefits.
Did you notice I mentioned HTML? Don’t worry. In fact, a basic understanding of the technical side of working with the data markup schema is necessary; not just HTML, but also JS, JSON, and other technical terms. There’s no escaping that, but my intention is to try to simplify this process as much as possible and show effective ways for you to do it yourself.
Reviewing structured data markup
Before starting, we must understand the structure of our website and review all the possible types of Structured Data we can apply. It’s not a difficult task, but it requires attention and a good amount of time to study. Browse the Structured Data resource gallery and note down everything that might be related to your website’s content, creating an initial checklist.
Use your content as a compass to guide you through which bookmarks you should choose . For example, if you have a blog, it would be interesting to have bookmarks like:
- Article
- Breadcrumb
- Rich Snippet
- Video
It’s important to know that some data tags are 10 welcome email examples to enhance credibility and sales combined to form an even larger data set. For an online store, for example, it’s very useful to have product tags along with reviews:
With the checklist in hand, perform a final analysis to narrow down what’s truly necessary and applicable to your website. It’s best to apply the markup as comprehensively as possible and not attempt multiple markups with little information.
Another important point is that if you use unqualified markup for a certain type of structured data, Google can penalize you. Therefore, be careful with your markup list so you don’t risk losing all your work.
How to add Structured Data
As I mentioned before, some knowledge is necessary. But you don’t need to be a programmer or have in-depth knowledge of technical SEO to use data markup. If you can understand the basics of how structured data works and its importance for your website, your job can be much easier.
A valuable tip: If you don’t have even the slightest programming knowledge, I recommend you look into this topic further, as it’s important to understand how a website works. An SEO strategy will only benefit you.
I’m going to outline three scenarios for our data markup:
- Using JSON code
- Via Dice Marking Wizard
- Plugin for WordPress
From the nomenclature mentioned above, it is possible to notice that not all forms require you to manipulate the programming code.
Remember when I said technical knowledge was required? Yes, it’s essential to understand how Schema.org works at the code level, because even if you’re not going to program, something will be added to the site, even if you don’t do it directly.
JSON-LD, Microdata and RDFa
There are three Structured Data formats that are supported by Google results: JSON-LD, Microdata, and RDFa.
The Microdata format uses HTML code itself to incorporate structured data into the website. We also have RDFa, which functions as Microdata, adding attributes to HTML tags and egypt data leveraging the content of each tag. Finally, JSON-LD, the format recommended by Google, is a JavaScript annotation wrapped in <script> tags that must be inserted into the website’s HTML code, either in the header or body of the page.
These lines of code can be added anywhere in the HTML code of the website. It’s preferable to insert them in the header of the website. It makes much more sense for code organization. Google’s official documentation offers comprehensive material for each type of markup. Each page contains validated examples for the three formats discussed above.