Did you know that 43.2% of websites use WordPress as a platform to host and publish content?65.2%of e-commerce websites choose WordPress CMS to run their business. This is a sign that high-quality content should be your top priority when it comes to your site’s authority, traffic, and conversions. Authentic and valuable content is essential for search engine visibility and user engagement:
By properly optimizing your blog posts,Testimonials, product pages, or any other type of content you publish on your WordPress site, your SEO efforts will whatsapp and digital marketing not be in vain. But how do you know if your content is good enough to outperform your competitors and win in the SERPs?
Apart fromAwesome WordPress PluginsThere are other factors you can use to analyze and check if your content is of high SEO quality. In this article, we will reveal them one by one.
So, go ahead and publish your WordPress content assets if:
Original and informative
How to check if your content is original? Answer the following questions:
- Have you already seen this content on a competitor’s site and do they cover the topic better?
- If you were a search engine, would you choose to send users to this content for a given query?
A “yes” to the former and a “no” to the latter are enough to revise all content and focus on content value before you even start thinking about technical SEO content.
Original content means substance, uniqueness andInformation assetsRelevant to your audience’s needs and entice them to stay on your WordPress page. Just the email automation craze like you wouldn’t give a customer a generic answer to a questionLive Chatinteraction on your website, so you shouldn’t offer unoriginal content either.
Depending on the nature of the content, high-quality assets have the following characteristics:
Produce content to please based on these standardsGoogle’s E-A-T(Expertise, Authoritativeness, Credibility) signals. Given that other SEO factors depend on content quality, this detail cannot be overlooked.
The more informative and comprehensive your content is, the longer users will stay on your page, influencing behavioral factors like dwell time and bounce rate, which are also critical to your SEO success.
Here are two more factors to check:
- Content length. Longer posts are more powder data likely to rank higher in the SERPs, so keep your posts around 1,500-2,000 words.
- Updated content. Google likes fresh information, so update your old WordPress articles regularly to ensure that ideas, data, and references are still relevant.
Satisfy search intent
How to check if your content assets meetSearch Intent:Type your target keyword into the SERP and see what Google prioritizes for it. Does your content cover that kind of information? If not, that means you need to revise it accordingly.
Additionally, you may want to check the People Also Ask section: The core phrases within will reveal the search intent behind your target keyword: