It can be intimidating to important seo have hundreds of thousands or even millions of potential keywords to target, so we recommend prioritizing your most important keywords and developing a measurable strategy.
What’s the first step? Read on for the best tips on how to prioritize keywords when writing content.
Keep in mind your company’s marketing objectives
When producing SEO content, you need to have a plan in place.
You should strive to rank for a specific set of keywords, usually based on a specific topic. And, of course, to measure SEO success, you need an end goal.
If your site has fewer than 20 pages, extensive optimization may be feasible. You should also focus on a specific set of topics .
A section of your website will contain your thematic group. If you offer household goods, for example, you can prioritize a specific area and related products.
Keep the following in mind when establishing the order of your topic groups:
Business Objectives and Management Preferences: Management must collaborate with marketing to move the business forward.
What already works well : If a site already has some authority on a particular topic or product, it will be much easier.
Converting pages well : Increase chinese overseas asia database organic traffic if a page converts well to encourage more conversions.
Identify priority keywords
You should first conduct SEO keyword research before prioritizing your keywords.
There are many ways to do it, but here are three to get you started.
Google Search Console
Google Search Console (GSC) can be a great starting point if your website receives organic traffic. GSC displays all the terms your website ranks for .
Click Average Position so it turns orange in the Search Results section of the left menu.
In the country you’re passwords aren’t the only way to authenticate most interested in ranking, you can now see the average position of all ranking terms.
Pay attention to keywords in positions six to twenty as you browse the keyword list.
These keywords are found at the bottom of pages one, two, or three of search results.
In theory, it will be easier to get these keywords to rank higher.
Competition study
As part of a competitive analysis, you can discover the keywords your competitors are ranking for. You can gain insight into potential search volume , traffic, and search intent with SEO tools like Ahrefs or Semrush.
These are the two main advantages of competitor keyword research:
Eventually, you’ll be whatsapp database brazil where they are in the SERPs so you can get a share of that traffic.
You’ll be able to show Google your BEST. You can convince Google that your site is at least as valuable as your competitors’ by covering the same keywords (and, more specifically, the same content) as them.
Important! Just because an opponent is positioning themselves doesn’t mean you should follow their example.
Customer surveys
Talking to your website’s most desired visitors is the best way to discover keywords.
Talk to your current and potential customers . If not, talk to your sales, customer service, or customer success managers.
You can be sure customers are using these keywords on Google if you can identify their problems and the search terms or phrases they use to discover you.