How can you successfully develop a WeChat public account? Professional WeChat development company Infocode will provide you with a detailed guide.
Clarify the purpose and positioning of the official account
Before you start developing a WeChat official account, you must first clarify the purpose and positioning of your official account. Is it to serve internal employees of the company? Or to expand the business scope of the company? Or to provide users with valuable information and services? Different goals and positioning require the selection of different functional modules and operation strategies.
Register and complete the public account information
After completing the above preparations, you can start registering and completing the public account information. First, you need to go to the official WeChat public platform website (https://mp.weixin.qq.com/), click the “Register Now” button in the upper right corner, and fill in the relevant information spain phone number library according to the prompts. After registration, you need to set the basic information of the public account, including name, avatar, introduction, etc.
How to develop a WeChat public account?
Configure the public account function module
WeChat official accounts have many function modules to choose from, such as automatic replies, custom menus, text the studio has something for everyone messages, voice messages, etc. Choose the appropriate function module to configure according to your needs. For example, if you want to provide online customer service through the official account, you need to enable the customer service message function; if you want users to be able to browse and share content easily, you need to configure a custom menu.
Write high-quality content
Content is the core value of a public account. To attract more followers and maintain activity, you must regularly publish cg leads valuable, interesting, and creative content. When writing content, pay attention to the following points:
1. The title should be eye-catching and clearly summarize the topic of the article;
2. The main text should have highlights and depth, and avoid generalities;
3. The pictures and videos should be relevant to the content and of high quality;
4. Pay attention to layout and format to make the article easy to read.
Promotion and operation of public account
In addition to the content itself, promotion and operation are also key factors in increasing the influence of public accounts. Promotion can be carried out through the following channels: