My professional situation has just changed. After three weeks without a new consulting project, I will soon start working in June with the performance marketing team of a company that can be described as the German Sephora.
The reason for this is simple
I have created many opportunities that have led me to this new situation. In fact, next week I have a meeting to start working with another new client that I spoke to almost a year ago. The effect of everything you do adds up and it is the work you do every week to .
We have a weekly meeting related netherlands whatsapp number data to the initiation of managing new contacts in Hubspot. To do this, we have defined a sales funnel that is useful primarily for agency and leads (or so I thought).
“The thing is,” to quote someone on my team, “we have different types of leads:
- B2B contacts to sell products from our brands outside of Amazon.
- Brand suppliers for reselling.
- Influencers that we have been recruiting to do affiliate marketing.
- Other types of collaborators.
The idea came together at an influencer follow-up meeting
My key question there was how to activate 4 ways sales and customer service teams can work together the influencers who have already signed up for Collabs in our Shopify store.
All contacts will enter our sales funnel in Hubspot as an opportunity. How do we do it? Easy.
In the case of influencers, we will estimate the qatar data sales potential in one year. We will contact each new influencer or affiliate to see how we can help them promote our products. We will follow up with them just like with any agency lead. If we see that they ignore us or nothing comes up, the opportunity is closed and they are deleted as an influencer in Collabs. Why accumulate a long list of influencers that ultimately do not contribute to the brand?
Now, how does this reflect “creating opportunities”?
Well, if it’s not clear to you, I think it’s literal. It is a small nuance and may be insignificant for you who are reading these lines, but it will be very relevant for us and how we will follow up with influencers.
Opportunities in Hubspot give a potential billing value. If this value is decreasing week after week, then we are not doing the work that is required. Otherwise, we see that we are on the right track. It’s that simple.