If you don’t have a target audience yet, you need to define it. You can do this by creating a persona — a fictional representation of your business’s ideal customer. After this step, you can create targeted content. Here’s an example of a persona:
Luis Otávio, 26 years old, resident in the Petrópolis neighborhood, monthly income of R$3,500.00, user of social networks, frequent gym-goer, bodybuilding enthusiast, concerned with nutrition and a healthy lifestyle.
Audience, how do you create a specific digital marketing strategy
You know that usa email list Luis Otávio is a social media user, so post information about bodybuilding competitions, dietary tips, and lifestyle videos on social media like Facebook and Instagram every day. Promote these posts so that they reach a larger number of customers. You can also choose to distribute flyers at gyms in the Petrópolis neighborhood or invest in billboards in the same location.
Did you understand the importance of creating a persona and selecting a target audience? This will define who your potential customers are and where you should invest. Persona research takes time and needs to be done with real customers. There is no point in creating a persona that does not represent your website visitors. Therefore, our tip is: invest in this stage of your marketing budget to save time and money later.
How important is it to calculate ROI?
Set goals, have action plans, implement strategies, retain leads and convert them into buyers. By following these aero leads steps, you have everything you need to achieve success in your digital marketing strategy. Calculating ROI is a great help in this task.
Return on 5 reasons why your company needs a corporate portal Investment, known as ROI, is one of the most popular performance indicators. Its main function is to assess how investments are performing in accordance with the objectives defined in the budget.