Did you know that today, compared to the pre-covid era, more than 50% of consumers consider customer experience more important than ever ? In recent years, many companies have invested in improving customer service and more generally the online and offline customer experience. However, it is clear that offering impeccable customer bulk mail masters service must become a priority for all those companies that want to be successful . This becomes a key aspect in periods of increased sales such as Black Friday, where companies also find themselves managing logistical problems related to order fulfillment . To give you a clearer vision on how to create a successful customer experience , we conducted a global survey interviewing more than 4,000 people. Let’s see the trends that emerged.
Strategies to improve customer service
There are several aspects that must be considered in order to implement a strategy to improve the customer service offered. Certainly knowing the preferences of your customers and knowing their needs is one of the main aspects.
Respond to customer inquiries within 24 hours
Patience is a virtue of the strong, but not of customers waiting for feedback from a company. In our always-connected world, consumers expect almost instantaneous responses from customer produce quality content service teams . This is confirmed by our research, where 80 % of consumers say they are willing to wait only 24 hours for a response when contacting customer service.
Communicate what customers want to receive
It may seem almost trivial, but it is important to know what information your customers want to receive . In fact, to improve your company’s customer service and to facilitate the work of your support team, the first step is to make available to your customers what they want to know, without them having to search for it or ask for it .
Always ask for feedback
Measuring customer satisfaction is not a waste of time, even if few companies do it. In fact, companies often consumer data underestimate this aspect, but to offer high-level customer support and improve customer service, it is necessary to know which areas require more attention and which need urgent intervention . To find out, you need to ask your customers for feedback. Through which channels? Those who participated in our survey, in 39% of cases, said they would be more inclined to respond to a customer satisfaction survey sent via SMS or WhatsApp, rather than by email .