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lean into these regulations and increase customer retention by simply giving consumers what they want from a transactional email—which is good customer service.
According to Klaviyo’s 2025 future of consumer marketing report, 32% of shoppers turn to customer service when they’ve had a negative experience with a brand—compared to just 20% who say they stop purchasing from the brand altogether.
Believe it or not, your transactional emails can do some heavy lifting to recapture customer retention and repeat purchases. When you automate these emails to deliver the exceptional customer service people have come to expect, you can also speed up time to next purchase and generate more revenue more quickly.
Transactional emails have higher open rates
The average open rate for a after all a good email
transactional email varies depending on industry, but in general, they are higher than they are for marketing emails.
According to the latest Klaviyo email benchmarks report, average open rates across all post-purchase emails, including transactional emails, is nearly 60% compared to a 49% overall automation average.
That makes sense—the customer receives these emails at a time when they’re most excited about their recent purchase. It’s also why it’s so important to view your transactional emails as an opportunity to strengthen a customer’s ties to your brand.
So much of marketing in general is catching people at an optimal moment of interest, and this is what transactional emails allow you to do—with tact.
Transactional emails are the most relevant messages you can send
What’s more relevant than a egypt data
message about a purchase someone just made? Transactional emails are peak relevance for brands, as they’re catching customers at their most excited state.
Can you curate user-generated content (UGC) that shows how other customers use that product? Do you have any instructions or educational information that would help the customer get the most out of their purchase? If someone ordered a cooking utensil, for example, could you include a link to a recipe that uses that tool?
When you do this minimally and helpfully in transactional emails, these add-ons help build stronger customer relationships by adding context to the purchase they just made.