Email marketing is one of the best alternatives for affiliates who want to maximize their income.
Yes, email is and will continue to be an effective marketing channel valued by professionals, managers and people who influence purchasing decisions.
However, with so many types of platforms and communication networks, some affiliates wonder: what is the best way to capture leads and encourage their engagement until the final conversion?
Why should affiliates have an email marketing strategy?
Email campaigns represent a powerful process to improve the cost-benefit ratio of your affiliate initiatives.
Today, empirical evidence makes it clear that chad email list 473553 contact leads email marketing is the digital channel that generates the highest ROI. In general, each dollar invested usually returns between $38 and $42 in profits.
In the context of affiliate marketing strategies , email becomes interesting for its scalability and recurrence. You can expand your email list over time with high-converting forms and landing pages.
At the same time, you send them messages of different types to understand their preferences and segment them more and more, automating your email campaigns to get more opens, clicks and future sales.
It is not so easy to measure the ROI of affiliate marketing, because the income depends on several factors, such as:
While advertising campaigns, for example, depend on a more aggressive initial investment, the mailing structure is cheaper and more organic.
With a multi-purpose email marketing platform like GetResponse, you can send up to 2,500 emails per month and create forms to capture new recipients without paying anything.
If you want to improve your mailings over how to take part in bidding and learn how to win time, you can upgrade to a paid plan to get more advanced list segmentation and campaign automation features. Either way, it’s a worthwhile investment because you’re concentrating all your activity on a single platform.
Email marketing or social media: which channel should you invest more in?
After putting together your entire operation, you will only have to explore creativity to write the texts of each email, which will change depending on the objective you assign to it.
The process is also accelerated by the ease of using newsletter templates and other emails, which you can customize to suit each campaign.
You can set up to 5 versions of your email, which are automatically sent to different groups of contacts to test the performance of each one.
Many affiliates put almost all of their efforts by lists into ads and social media posts, but they would do well to balance that out with email marketing.