At SquadS Ventures! we are constantly looking for ways to improve and optimize our Contact Database management. Over the past few weeks! we have been working hard on systematizing and perfecting this process with the help of our CRM NetHunt CRM and the Customer Engagement platform emBlue. Today! I want to share with you a new variable that we have incorporated saudi arabia phone number data into our Database management: “DEPTH”.
The importance of database management
Database management is essential for any company that wants to maintain a strong and effective relationship with its customers. At SquadS Ventures! this task is in the hands of the #growth team ! who are responsible for crossing all the companies within our #companyBuilder and assisting them in achieving their market reach and connection goals. To do this! we monitor a series of key indicators week after week:
- SIZE: number of contacts
- ENGAGEMENT: percentage of active contacts
- FREQUENCY: frequency of email/sms “touches”
- EFFICIENCY: number of submissions required to get a click
- DAILY SENT and DAILY CLICK: daily average of sent and clicks received
- DEPTH: average data we have on a contact
These indicators allow us to have a clear and detailed view of the status and performance of our Databases! helping us to make informed and strategic decisions.
Key indicators for effective management
To better understand how we manage our Databases! it is important to delve deeper into each of these indicators:
SIZE: This indicator measures the total number of contacts in our Database. It allows us to evaluate the growth of the database both at the individual level of each company and of the entire project in aggregate form. A constant strategies to improve b2b lead capture growth in the number of contacts is a sign that our acquisition strategies are working.
ENGAGEMENT: Here we measure the percentage of active contacts! i.e. those who have had some activity recorded in the last 30 days. This includes interactions such as reading or clicking on an email or SMS! or visiting any of our websites.
FREQUENCY: This indicator shows us how often we send email or SMS messages to reach our base. It is crucial to find a balance! since a frequency that is too high can be invasive! while a low frequency can make us lose relevance.
Going deeper into the details
EFFICIENCY: This indicator measures the number of submissions needed to get a click. It helps us evaluate the relevance and effectiveness of the content we are sending. If we need many submissions to get a click! it is a sign that we need european union email list to improve the quality and relevance of our messages