New year, new rules of the game called search engine optimization ? To some extent yes. SEO is constantly evolving and every month brings interesting news that you should not miss. Here are the January ones.
In the article you will find:
News at GoogleAre you considering focusing on featured snippets as part uae whatsapp number data of SEO? Maybe a new stat from Shopify’s head of SEO, who had data from RankRanger and researched a sample of over 100,000 keywords over 3 years, to see how many times a snippet appears on a search results page.
News at Google
SERP Analysis – snippet People also search is displayed 10 times more often than featured snippets
From the study shows that the PPA snippet (People also asked) was displayed in 65% of cases, while the featured snippet was displayed in only 6% of keywords. However, it was probably only da the future of marketing: 5 predictions for 2019 ta from the USA, and therefore it may be a little different here, but the trend is clear.
Source: SearchEngineLand
Mobile search has a new addition – People Search Next
Google has launched a new mobile search add-on that should recomme uk data nd other relevant and related phrases for people to search for, based on what they’re searching for. This feature does not replace existing People also asked add-ons, but works independently.
And this is what it looks like in practice when you are looking for the nearest dentist.
Source: SearchEngineLand
Google transcribes over 61% of headlines
A new study that examined over 80,000 title tags from 2,370 different sites came up with the interesting finding that Google modified 61.6% of titles in some way. Data shows that this was most often due to a headline that was too short or too long, but in many cases Google overwrote headlines that contained parentheses, colons, periods, dashes, and hyphens.
Source: SearchEngineLand
Does Latent Semantic Indexing affect the ranking of search results?
The Search Engine Journal portal tried to find out if LSI (Latent Semantic Indexing – a method of obtaining information to help search engines identify the correct context of a word) affects search ranking. However, they found no evidence that this was the case.