Work with a margin of safety
All companies work with a safety margin or emergency reserve — as the term is better known in the corporate […]
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List all of the company’s marketing expenses
While you may be aware of your company’s target audience, it’s important to set aside resources for channel testing at
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Analyze the company’s sales history
If you don’t have any knowledge about your company’s finances, the first step is to analyze your sales history. You
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You can even perform hyper-segmentation and generate more qualified leads
Delivering content to the right target audience is extremely important, as there is no point in having the best content
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What are the benefits of creating a digital marketing budget?
Whenever we have a plan, including for our personal accounts, we know the resources we have available and where we
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What is Crossmedia?
Have you heard of Crossmia? This is one of the main pillars of an advertising campaign, and it allows you
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How does app regulation work?
The world is largely digital and with this technological revolution, many tools are here to stay. This is the case
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Mobile apps: 7 reasons for your company to implement them
Technology is present in the daily lives of millions of people around the world, from the moment we wake up
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Account-Based Marketing: How does this strategy work?
So far, no one has invented a magic sales formula, so marketing is always innovating and keeping up with changes
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Marketing Outsourcing: what is it and what are the advantages?
In theory, yes. In practice, not so much. To give you an idea, maintaining a complete and effective in-house marketing