We have two brands of collectibles right now. I already . Our “established” brand already contributes about 60% of the contribution margin of all sales. Also, in the April data, the sales of some products are not counted because we are out of stock.
Yesterday I just made progress with the after having a meeting and being able to move forward with some details. This album will be made with the new brand that we will position more towards a product for adult collectors. The question now is this.
How do we position the established brand versus the new one?
I think a possible answer could be this.
If the new brand is aimed at an adult male collector, the older one could have this target audience:
- Boys and girls aged 4-12.
- Young collectors aged 13-39 (Pokémon men and women).
There is a small problem with this oman whatsapp number data positioning because the pioneering product of this brand does not fit into the product family to call it in any way.
What brands do we cover?
By this I mean collectible brands like Pokémon. This the email automation craze one will definitely be part of it. Let’s look at them all and why:
- Pokémon: As I said, because the target qatar data audience above fits pretty well.
- Lorcana: I don’t know this TCG very well. Does it fit the audience above? I think it could.
These two, definitely. Then we’ll have to see what else.
What do we sell?
One of the important questions is also this:
- Do we only sell our own brand products?
- Should we add reselling products?
- Do we go back and re-brand the exchange portal under this brand?
There are certainly more questions than answers. It is an issue that we will have to address shortly. Let’s see how we resolve it. We must take a first step to seriously address it.