If you are starting a brand, understanding the importance the concept of a visual identity brief is essential. This document is the basis for creating a consistent design that is aligned with the company’s objectives.
It brings together all the necessary information about your business, including mission, vision, values and target audience, ensuring that all visual elements of the brand are in harmony, both for visual and offline communication.
In the competitive world of marketing and advertising, an effective brief not only saves time and financial resources, but also facilitates communication with designers, helping to create a strong and coherent brand image.
Continue reading and find out more!
What is a visual identity briefing?
Before understanding what a visual identity briefing is, it is important to know what a briefing is. In the world of marketing and advertising, it is a document that serves as a guide for the execution of a project.
It brings together all the accurate cleaned numbers list from frist database necessary information, from objectives to customer preferences, and works as a map that guides the entire team involved.
This tool ensures that everyone the importance involved in the project is aligned and knows exactly what needs to be done. Understanding and creating a good briefing is the first step in any creation.
Now, when we talk about a visual identity briefing, we are referring to a specific document, prepared by the design team together with those responsible for the brand, which guides the creation of visual elements , such as a logo, color palette, typography and other graphic components. Brand design is part of branding .
Why is the briefing important when creating a visual identity?
Without a briefing, the brand owner 4 tips to combat bad luck in projects ends up creating what is in their mind without clear direction. Therefore, the document works as a guide, a blank sheet that makes choices more assertive.
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Ensures brand consistency
Among the information provided, the the importance briefing presents the brand’s values, mission and vision. With this information clear, it is easier to create visual branding that reflects these aspects and maintains consistency across all visual applications .
Imagine a farm hotel in the middle of the facebook users database countryside. In the visual identity briefing, the person responsible for the project included that providing comfort, tranquility and connection with nature are part of the accommodation proposal .
The final visual identity should reflect these aspects, from the Instagram artwork to the key fob that comes with each room key. This ensures that all brand elements align with the hotel’s values and essence, providing a consistent and authentic experience for guests.
Facilitates communication with designers
A well-written brief is not just a document, it is the basis for clear and effective communication with the design team. Imagine trying to explain your idea without a clear plan. It can be difficult for the designer to understand your expectations and needs, leading to misunderstandings and the importance endless revisions.
On the other hand, a detailed brief helps translate your ideas into specific guidelines , ensuring that the designer knows exactly what you want and need. This saves time and avoids constant changes, while maintaining consistency.
Additionally, the document is what ensures that all marketing and visual communication materials are on the same page. If you think of your branding as a big picture, the brief is the initial outline. With it, all materials can follow the same design and message.
Saves time and resources
A well-written briefing is essential to save time and resources when developing your brand’s visual branding. Still using the example of a farm hotel: you are the owner and need to create a visual identity that conveys a sense of comfort and connection with nature.
Without a clear brief, you may end up spending a lot of time and money on revisions and adjustments, or even creating graphic materials that do not reflect the hosting company’s branding.
For example, if you don’t provide specific information about how you want the hotel’s natural, welcoming ambiance .
How to make a good briefing for visual identity?
Below, you can find out what information should be included in the document. Generally, each design has its own structure, but the points covered in the following topics are common to most briefings.