A good reputation is the key to success in business. According to statistics , 79% of users read reviews before making a purchase. And one negative opinion can scare away dozens of potential customers. Let’s figure out how to manage a company’s reputation, what methods and tools can be used for this.
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What is reputation management
Reputation management is a set of actions aimed at creating a positive image of a company. It includes three main areas of work: tracking mentions of your brand, working through negative feedback, and distributing positive content.
Different methods are used to manage reputation:
ORM or Online Reputation Management – creating a positive panama phone number library image of a company on the Internet.
SERM or Search Engine Reputation Management is a subtype of ORM, working on reputation in search results.
SMM – creating a good reputation in social networks, including through bloggers.
PR is a wide range of tools that influence the perception of a company both online and offline.
Most often, reputation management is understood as ORM and SERM, but PR and SMM also greatly influence the brand image
Why do you need reputation management?
Companies usually start thinking about reputation management in two situations:
When too many negative publications accumulate, it already has a negative impact on business.
When a company is working to improve its customer service and wants to convey this information to its audience.
But the smartest approach to reputation management the essence of the concept, examples, methods and tools is to form a positive image of the brand from the moment it enters the market. In this case, you will be able to create the necessary image in advance and prevent possible crises.
High competition in the market and the rapid development
The Internet have changed the rules of the game. Today, buyers tg data do not just study reviews – they make quite high demands on them.
According to statistics , 52% of people will not buy a product if its average rating is below 4 points. At the same time, 70% of the audience pays attention not only to reviews, but also to the company’s responses.
Proper reputation management provides many benefits to a business.