You want an agency who are able to give you meaningful SEO reports, and respond to reporting queries speedily and accurately.
Tell them what matters to you and what you need to see, and go from there. A good SEO agency should be able to adapt their reports.
Word of warning on SEO reporting
Some agencies may try to use excessive reporting as a way to consume your client retainer hours with them.
If you are getting loads of unnecessary reports, flag this up to them.
Quality, not quantity, is a good maxim in reporting too!
Customer service is important to them
A good SEO agency will be available to talk to you over the phone, as well as laos phone number dataanswer any emails and concerns promptly.
Having said that, there are some customer service boundaries that you should also respect – like calling and emailing during office hours.
After a sale has gone through, an agency might go quiet on you if they aren’t really that bothered about keeping you on beyond the minimum period.
Or maybe an internal miscommunication has led to an account manager dropping the ball for a second.
If you are not happy with the levels of contact, talk to the agency immediately to give them a chance to fix the problem.
Things to ask:
Low churn rates and high client retention rates
An SEO agency that operates with a ‘churn and burn’ attitude won’t be looking to convert you into a lifelong customer, and you might be exposing yourself to risky tactics and half-finished projects.
How to spot one?
They won’t have a lot of longstanding customers and all their testimonials much is said and written about the company’s corporate culture will be from the last few months.
A new SEO agency or consultant may not have built up a visible loyal customer base yet, but even they should have a track record of working with some sites and clients for a while.
Ask them if you are not sure. Trust your instincts. And, if they have lost clients uk data in the past because of a change in the SEO market, make sure they have actually reformed their ways.