November by Robyn Hannah calendar marketing dates Recent Posts Your Reach: Why Combining SEO and Social Media is Essential for Your Business AI, SEO, OMG!!! – How Artificial Intelligence Will Change Organic Search and it’s Forever Celebrating the WES Awards 2022 The Biggest Global Ecommerce Marketing Dates in November Home 5 All Blogs 5 The Biggest Global Ecommerce Marketing Dates in November November is a big month for ecommerce brands.
There are plenty of dates you probably
including Black Friday and Cyber Monday. However, there are also many other marketing dates in November across the globe that you bc data malaysia might not be aware of but may want to know about if you’re developing an international marketing strategy. Of course, there are marketing dates almost every day of the year now, and the ones that are most useful to your marketing strategy will vary depending on what country or sector you’re in, who your target audience are and more.
Day Starting off in Japan
Pocky Day is on the 11th of November. Whilst you might better recognise it as Mikado in Europe, Pocky is the original, much-loved chocolate and biscuit snack native to Japan. The treat is so loved that since 1999 it has its own national holiday on November 11th – because the sticks look like the number 1.
The day has resulted in some of the
most successful marketing campaigns in history. For example, in 2012 Gilco (the brand behind Pocky) encouraged users to share the brand on Twitter, resulting in a world record breaking 1,843,733 mentions of “Pocky” on Twitter within 24 hours, followed by another record breaking 3,710,044 mentions. So, if you’re a food and drink ecommerce brand for example, looking to develop an international marketing strategy that targets Japan, engaging in this calendar date is a great way to engage with users and build brand awareness.
Be active with the swarms on social media, create content such as recipes using Pocky or even consider a 24-hour special offer to celebrate.
Single’s Day Also held on
the 11th of November is Single’s Day – China’s answer to Black Friday. Also known as Double 11, Single’s Day was first started by 4 college bachelors as an anti-movement to other couple centric holidays. However, in 2009 China’s ecommerce giant Alibaba started a 24-hour discount shopping festival.
Since then, it’s grown to be the
largest shopping. Day in the world, far over taking Black Friday’s $6.2 billion. Takings to mass $30.8 billion in 2019 and in 2021 Alibaba’s. Sales various blocks are combin into groups alone recorded $139 billion. Lots of other brands have. Since then followed Alibaba’s suit and the holiday is being picked up by other . Such as Japan. And South Korea. If you’re operating in China, users will definitely be expecting some sort of sale and it’s worthwhile. Considering if you’re targeting elsewhere in Asia as well.
Make sure your cross-channel
marketing strategies align with your business objectives to really make the most of this massive November calendar date! Cyber Monday qatar data and Black Friday Technically 2 different events, Cyber Monday. And Black Friday tend to go hand and hand and. See large increases in traffic, sales and conversions on. Ecommerce sites that. Partake in the 5-day period from Thanksgiving in America through to Cyber Monday.