The growing spread of mobile devices that we have witness. Recent years has radically changed consumer purchasing habits. Consequently, the rules of marketing.
It is estimated that 65% of people in the world own a smartphone. Not only that, but 90% of users say that they never part THE EFFECTIVENESS with it as an indispensable tool for their existence. It is therefore inevitable that marketing strategies have adapted to these changes, leading companies to focus their investments on mobile devices.
Channels such as SMS, email and social media are the ones that best guarantee a high penetration rate, since customers and prospects can access them easily and quickly from their smartphone or tablet.
What is Mobile Marketing?
That’s why allocating limited budgets to mobile marketing activities means missing out on an important opportunity for your business. What’s more, these activities, in addition to being canada email list 12 million contact leads particularly effective, are also much less expensive than “traditional” promotion methods. Thanks to the ability to THE EFFECTIVENESS segment the audience and target a well-defined audience, mobile marketing campaigns allow you to reach new potential customers regularly and retain existing customers.
According to recent studies, we spend an average of at least three and a half hours in front of our smartphone screen, therefore, this has proven to be the most appropriate channel to create and cultivate a direct relationship with customers .
Mobile marketing for a personalized customer journey
If we take into account that the success of a brand today. largely determined by the satisfaction of the latte. Therefore, the relationship of trust that can established with them, it is essential the websites are useful for searching in it to invest in mobile marketing activities.
Channels that can help you embark Country Email List on long-lasting relationships with customers are cz lists undoubtedly emails and SMS. Unlike social media that allow you to broadcast mostly generic content, email marketing and SMS marketing services allow you to focus on certain target users by sending them targeted or even personalized messages.