The end of the old year and the beginning of the new year is a time for taking stock, resolutions and plans. And not only in personal, but also in professional life. Use this mindset in your email marketing as well. We will advise you on what to evaluate and what to focus on. To make your email year 2022 worthwhile.
How was 2021 by metrics
You surely monitor the performance of your campaigns careful vietnam whatsapp number data ly. If not, it’s high time to start. If so, it is an ideal time to summarize last year’s results . Now let’s look at the most important metrics and their ideal values.
Open rate
Open rate tells you what percenta s were int five ways to use hashtags effectively in your social media marketing erested enough in your email to open it. According to Sendinblue, the average open rate is around 26%, but in Campaign Monitor and Smart Insights, the results were lower – 18% and 17%, respectively (source: influencermarketinghub ).
So if your open rate averaged around 20% , you can be happy.
Click-through rate
What percentage of subscribers who received your email clicked through ? Average values are around 6% (source: influencermarketinghub ).
If your CTR is much lower, we recommend improving the quality of personalization and segmentation .
Click-to-open rate
The click-through rate after opening the email is logically higher, at an average of 12% (source: influencermarketinghub ).
Did you not even reach 10% last year? Try to reduce the urgency a uk data little this year . Or get inspired, how to make quality copies .
Unsubscribe rate
The unsubscribe rate shouldn’t exceed 0.13%, otherwise it’s time to completely rethink your email concept . The article How to a functional email marketing strategy can help you .
Average values of the most important metrics for 2022
Influencer Marketing Hub sees them as: