The family goes on vacation once a year – usually to the Russian south, sometimes to their parents’ dacha. Relaxes at home playing computer games, meets friends at a bar once a month, and sometimes goes to the park and shopping mall with his daughter. and is often tir – he lacks energy for work and family. He wants a promotion and social status, but so far he hasn’t succe. Periodically he thinks about going to the gym or taking some vitamins to boost his energy.
The main fear is to live your whole life at
The “current” level, without seeing the world and without achieving anything panama phone number library outstanding. Creating a portrait of the target audience allows you to better understand the triggers of clients, select effective motivators and formulate a marketing message more accurately. For example, you can offer Igor gym services, vitamins or coffee to go so that he feels more confident and energetic, and can quickly achieve his life goals. Basic mistakes when describing the target audience Here are some common mistakes that are made when searching for and describing the target audience.
Insufficiently detail description of the audience
For example, when only gender, age and geography of residence are indicat. This is not enough to create a successful product or develop a striking advertisement. Overgeneralization. The these payment methods audience may be describ in detail, but several segments with different nes are generaliz into one large cluster. One segment should have one leading ne that the product solves. Incorrect selection of the target audience. For example, choosing too narrow a segment that will not bring the company sufficient profit.
Selecting too many target segments
In this case, the focus of the work is scatter, and the budgets for each cg leads segment are usually ruc. Conclusion Studying the target audience is an integral part of business, because the development of any product or launch of an advertising campaign begins with the question “who are we doing this for?” Understanding your audience allows a company to build strong and trusting relationships with customers, and in the long term, to become more profitable and competitive. In order to determine your target audience, you ne to analyze the company’s current clients, competitors’ audiences, and general market trends.