Robyn Hannah | Aug 18, 2022 a computer screen showing code Recent Posts Your Reach: Why Combining SEO and Social Media is Essential for Your Business AI, SEO, OMG!!! – How Artificial Intelligence Will Change Organic Search and it’s Forever Celebrating the WES Awards 2022 The Biggest Global Ecommerce Marketing Dates in November Home 5 All Blogs 5 Top SEO Tips for Website Migration Migrating your website can be a great branding and business strategy, but if not planned and implemented correctly, it can be a complete disaster for your SEO performance.
Without developing a full proof
SEO migration strategy from start to finish, you can inadvertently destroy your website’s domain authority, rankings and traffic and spend student database weeks if not months trying to repair the damage, rather than sitting back to enjoy your new site’ success. Luckily for you, you’re here reading this article, which means you’ve taken the first step in making sure that doesn’t happen. Keep reading to find out the key things you should consider when planning your site migration. Why Should You Migrate Your Website? Site migrations shouldn’t be taken lightly. To do it properly it can be quite a lengthy process and involve multiple different teams that you may need to involve internally or outsource, depending on the size of your business including, designers, developers and SEO specialists.
However, if your migration is necessary
the results can definitely be worth it. Some of the most common reasons you might need to consider a site migration are: Changing your domain name Changing the CMS platform your system operates on Consolidating multiple sites into 1 site Moving international sites Moving to a new server Moving from HTTP to HTTPs Updating your site architecture (this involves major changes, often for the benefit of SEO, not just aesthetics) How Can Migration Affect Your Organic Performance Site migrations have the potential to affect your SEO performance both positively and negatively. As Google needs to re-index your site, it’s normal to expect an initial slight dip in traffic.
However, if you’ve planned
your new site with SEO in mind and improved elements such as HTTP security, site speed, mobile friendliness, site architecture and user experience, you can expect to see an improvement in organic performance. That being said, a site migration does not automatically equate to an improvement in traffic and conversions. Firstly, if you’ve not considered how you can improve your on-going SEO strategy then is not likely to have any impact. Worse, if you’ve not considered SEO as a part of your migration strategy your new site could result in status code errors, lost content and a host of other technical issues which could upset both Google and the user.
Your Site Migration Checklist
As long as you follow an SEO site migration strategy, you should be able to avoid any long-term negative effects and improve your overall SEO strategy in the meantime. To do this, some of the most important steps you should consider areDe: Determine your main objectives Involve all necessary teams Crawl your existing site Carry out keyword research Determine your site architecture Create your redirect list Retain or improve all your on-page and off-page SEO efforts Use a sandbox to carry out a pre-launch review Record your what is crossmedia benchmarks Ensure Google Analytics, Search Console and/ or other search engine tools are set up Launch Test your redirects Crawl your new site Submit your sitemap On-going monitoring and reporting Determine your main objectives
Why are you choosing to migrate
what do you want to improve; what are your goals and KPIs? Determine what your objectives are from the start and you’ll be able to develop a plan that meets them all. Involve all necessary teams Site migrations are a big project and will likely material data involve all members of your digital and marketing team, including external specialists if you don’t have a. Specialist team member on hand. Some of the most important. People are: SEO specialists Web developers Web designers Content marketers and copywriters UX specialists CRO specialists Data. analysts Crawl your. Existing site From an SEO perspective, one of the|. Most important first steps is to crawl your existing site.