In business, it is important to know where customers come from. Many established companies can rely on a stable customer base and recommendations from satisfied customers. At the same time, young companies need to build a sales system that will help bring in potential buyers, in other words, leads. In this article, we will tell you what leads are and what lead generation is all about. We will talk about the methods, channels and stages of lead generation, and also explain how to calculate the cost of a lead.
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Lead generation and leads: what is it
In short, leads are people who have expressed a desire to purchase your product. They may have done so in a number of ways, such as.
For example, people action are not considered leads. Those nepal phone number library who have already purchased a product or service are customers. And those who are interested in the company’s offer, left mobile data or requested a consultation are classified as leads.
Lead generation occurs in several stages:
Potential customers first learn about the company and get to the site through various channels: search engines, social networks or advertising messages.
The landing page contains information that is usually of interest to visitors, such as product information or special promotions.
To collect contacts, they use a product or service order form. Visitors fill it out. Some companies also leave their phone number.
The page visitor is interested in the information offered and ways to get funding for a startup – zocalo articles fills out a form or calls. With this data, the sales department employees begin their work: they communicate with the potential client and try to push him to buy.
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Without effective lead generation, a business will most likely tg data be limited to a person’s short-term interest. If there is no feedback form on the site, a potential client may leave the Internet resource.
Main categories of leads
Leads can be divided into three types. The choice of category depends on the level of interest of the person.
Cold leads
These are usually people who have previously shown interest in a product or service and left personal data, such as name, email, phone number. However, now they are not ready to buy the product, perhaps due to lack of funds or an unformed need.