If you are not using landing pages for SEO on your WordPress site, you are missing out on a huge opportunity and way to make your site more user-friendly for your visitors.
Categories are great for eCommerce stores, portfolios, blogs, and more. A category landing page helps you group together similar pieces telegram data of content to show to customers based on their interests. Instead of seeing all of your products, they can view those related to their interests based on the category.
These categories help search engines learn more about your site’s content and how it benefits your customers.
We’ll explain how to use categories and key elements of category landing pages to help you achieve great SEO results.
A Guide to Adding Category Landing Pages to Your WordPress Site
Creating categories on your WordPress site isn’t enough. These categories provide a page you can link to, but they often lack important between marketers and b2b compani elements to provide SEO value. Here are five key things to consider when designing category landing pages on your WordPress site.
1. Start with keyword research
Before you design category landing pages, make sure you have done a good job of researching keywords for your site. You will want your category landing pages to be based on this research to give them the most SEO value.
This doesn’t mean you should create categories for every keyword your site is targeting. Instead, look at the most important keywords and subsets of content on your site. These are the categories you want to create.
For example, if you sell socks on your site, you might not want to create a category for red socks. Instead, a more valuable landing page category might be tube socks, compression socks, cut-off socks. This way, you’re targeting your customers’ search intent more than random categories as you see them from your brand’s perspective.
2. Develop content for the category landing page
A category landing page shouldn’t just be a list of products. Add text to the page to provide context for your users.
Going back to the socks belgium business directory example, you can write content that explains the key selling points of your product. Explain what goes into your socks or how they are made sustainably. This will help give the page more SEO value, as well as make it valuable content that can lead to a sale.
The content requirement should be around 300 words, but do not use only empty words. If the page is not designed for 300 words, write only the amount of content that makes sense based on the category and its content.
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3. Set up the page title and meta description
To achieve SEO results from category landing pages, you need to customize the page title and meta description. These aspects of the page should be customized on every page of your site, without exception. Leaving them blank will hurt your site’s SEO value.
Be careful that the meta description is not too salesy. While you want to include the page’s target keywords, you don’t want it to look like keyword stuffing or statements that aren’t focused on the value you bring to your customers. Write something your customers would want to read to entice them to click.
4. Turn on the main image
Feature a hero image for your category landing pages. This will help customers create a visual connection with your site and give it even more SEO value.
Start by choosing an image that provides a clear connection between your page content and the image content. Name the image file in a clear language and try to include the keyword in it if possible. Add it to the media files and don’t forget to give it alt text as this is another important SEO element.
5. Help users navigate to category landing pages with links
Linking to category landing pages will help users navigate your site and add even more SEO value to your site. Try to link to the page using anchor text that matches the target keyword of the category landing page. This will help Google better understand the content of the page.
Category landing pages are just one aspect of creating a WordPress site that is focused on your customers and optimized for search engines. For strategic website design and support, turn to New Light Digital . We are a full-service digital marketing agency providing valuable tools and strategies for our clients.