What is your business mission? Wait a minute. Before this becomes an awkward situation. Don’t tell me anything. You don’t have one, do you? I mean, a mission statement for your business. Before I go any further, I’ll briefly explain what it means. Let’s start with a practical example. This is Google ’s .
Company Mission Photo rights by Fotolia
Google’s mission is to organize the world’s thailand telegram data information and make it universally accessible and useful.If you are interested in the topic, here are about 50 more . The purpose of a mission statement is to summarize the main objectives in a single sentence that is easily understood by investors, managers, employees and customers.
Everything a company does has to fit in with that sentence. If it doesn’t fit, you are deviating too much from your mission or you need to revise it to adapt it to reality. That’s it for theory.
When you set up a start-up you can read in many books and hear in many talks that you need a mission and vision for your business. Where do you want to go to lead your how to do b2b marketing that will impact sales? team to success? When you start from scratch and have no idea, the truth is that all of that sounds great and actually seems like a good idea. From the moment you start to find that “magic” phrase resource data that accurately describes what you want to do, you already have it a little bit more raw. Why? Because it’s not that easy…!
Let’s see. All those quotes you read from established companies really sound great and are 100% accurate. They seem to come from the mind of a philosopher rather than a marketing strategist. Here’s the one from Microsoft ‘s early days .
A computer in every home, desk and home
The inspiration for this post came when I came across an entry by Marcos from Pensamientolateral.org where he questioned the true customer orientation of most companies. The truth is that I laughed a while reading the post. When you have some time, stop by and take a look.
What the mission statement is implying is that you are starting a business with the goal of making the world a better place. Realistically, you are not always going to achieve this. Marketers are quite creative and are able to attribute even a company that produces weapons of mass destruction a mission of “making the world safer” or something similar.
The reality is that 99.9% of businesses are set up with the aim of making money . If at the same time we can save the planet, then welcome. I am reminded of the demonstration before taking off on a plane where they tell you that “in case of loss of cabin pressure…” you must first put a mask on yourself and then on the person next to you (even if it is your son or daughter). To help others we have to be in a financial situation where we can live our lives without having to worry too much about what tomorrow will bring. Unfortunately this is being a challenge for many. If you are well, it will be easier for you to help out less fortunate people.
Maybe I am getting a little off topic here
What is certain is that when I lose money with a business I close it. There is no other way. It doesn’t matter how good, positive and life-saving the mission of your start-up is. Another personal problem I have with the concept is that people need precise instructions . When you are a founder of a start-up you must surround yourself with people who are better than yourself, true. Even if you achieve this on a day-to-day basis, it is not enough to put the mission on the desk of each team member. You need a concrete objective of what you want to achieve in 2-3 months, accompanied by a plan that tends to change frequently. Otherwise you will not get anywhere.