When I started out in Germany 7 years ago with a marathon blog, it was difficult to get external links. Germans were stingy when it came to linking to another website. The rules of the game were different back then. An external link could take away strength from an internal link, so it was not very attractive from an SEO point of view to be too generous with it.
Importance of external
Things have changed quite a bit since then. A link is not only important for search engine positioning. Here are 12 key factors when it comes to putting a link in a post.
A link improves the quality of the content
An external link serves to generate added value for your readers. Adding links related to a topic can be very valuable when it comes to giving an overview of a topic.
1. Show that you know your field: when you put quality external links, you show that you know the topic and the relevant authors in bosnia and herzegovina phone number library your field. You are probably not the only one writing about the topics you cover.
It serves to detail additional
Aspects of the post: sooner or later you have to get to the end of your post. Although there are always interesting aspects to detail, you should not try to cover all the aspects in the same post. External (or internal) links can serve to fulfill that role.
The link is an element of the top seo tips for website migration by visual aspect of a post
Few people take into account the visual aspects of a link. You have to prevent the user from escaping the blog. We have less than 1 second to get their attention.
3. It anchors the user: blogs are no longer read, they are scanned. A link stands out from the rest of the text. Well positioned, it helps to keep the user’s attention a little longer.
4. Avoid 2 links overlapping: details are atb directory important. Two overlapping links give the feeling of disorder. I don’t always achieve this, and it should also be avoided so as not to lose the anchor function.
5. No more than 1 per 100 words: to avoid a visual case, try to maintain a ratio of 1 link per 100 words. Otherwise we create an overload of visual stimuli that drives the visitor away.
Links and their importance in SEO
If you haven’t started blogging a couple of days ago, you know that links are important for web positioning. There are at least 4 fundamental aspects to take into account.
6. Link authorities: for example, Wikipedia, university websites or digital newspapers are considered quality sources in the eyes of Google. If you link to these external sources, it reflects positively on your own content.
7. Include at least 2 keywords: links are not placed including the URL as text. Apart from being a visual disaster, it loses the SEO effect, especially if the link is internal and has been placed with this objective.
8. Do not link the same post twice: if you link the same post twice, Google will only take into account the first one that appears in the code. I can’t find the source of the post where I read it anymore, so you’ll have to take my word for it.
9. No more than 100 links per post: Google’s Matt Cutts recommends not putting more than 100 links in a post. After 100, the rest of the links are no longer taken into account. I thought it was difficult to go over that number, but I’ve already managed to do so with 2 posts where the SEO aspect was not relevant.