However, this metric alone is not enough to prove that the actions have been positive so far. In many cases, brands become popular due to poorly execut marketing and generate numerous criticisms that go viral on the digital world.
Therefore, the popular expression “speak ill of me, but speak of me”, as this can mean loss of money, it is also necessary to take into account other metrics.
Perform AB testing
A/B testing involves sharing cambodia email list two different pieces of content from a campaign, whether with differences in colors and fonts in the company’s visual identity or logo, or in the format of the content — which can be text, video, image, etc.
After the launch, it is possible to compare the results of both actions and analyze the public’s perception of each material receiv.
Measure the share rate
The spontaneous sharing of materials that your brand produces signals that it is being recogniz by more people, becoming a topic of conversation and, possibly, even being recommend among friends and family. The greatest relevance of this is that, according to research by Nielsen , recommendations among this social group inspire more trust for 92% of people than advertisements.
For this reason, especially on social mia
It is important for marketing professionals to develop shareable content that is of interest to the target audience, which may involve tips, memes, characters from current series or reality shows, etc. The important thing is to be relevant.
Also, always how to follow up with a potential client without being perceived as annoying keep in mind, once again, that sharing alone may not mean positive results for the same reason as a high rate of visitors to a website, as the brand may be known in a negative way.
How to aero leads measure brand impressions?
Unlike the previous metrics, which evaluate the number of people who came into contact