Conduct surveys, use polls to gather feback, and learn more about the expectations, preferences, and problems your audience is looking to solve. As an analogy, imagine a person helping an elderly woman cross the street without asking if that’s what she ne. Sometimes solutions are great, but they also ne to be consistent with what the audience expects.
Now it’s time to get creative
Just as design involves finding a variety of solutions to attract the public’s attention and encourage specific actions, design thinking will also look at the design of your company’s processes and find the most efficient solutions. However, it is important to note that the idea of innovation here is not limit to new technologies.
Imagine that your customer greece email list is us to doing research online, but nes to contact you by phone to ask questions and complete the purchase. Then, a very important solution would be to implement a multichannel marketing scheme , expanding your brand’s presence and improving the consumer experience.
To think about innovations, first list the main problems your company faces. Then, brainstorm. The goal is for everyone to participate and contribute suggestions on how to solve the problem. At this point, there should be no criticism. No matter how absurd the solution may seem, it should be accept.
Test your ideas
After brainstorming, it’s positioning and targeting our established collectibles brand time to select which options make the most sense to optimize the user experience and ensure their success. The next step is to put the idea into practice. At this stage, it’s important to count on the internal team.
Provide training or agb directory create a plan so that everyone in the company is clear about the new approach. If the idea of distributing freebies to customers is to help create brand advocates , for example, this delivery will be very different than an action focus on generating repeat purchases.