The Mobot Meme
The ‘Mobot’ has been the most widespread meme to hit the UK in recent times. Simply, it refers to the ‘M’ shape that Mo Farah made with his arms upon winning his Olympic races this summer.
The statistics are pretty incredible. According to Topsy, a real-time social insight tool.
The term “Mobot” trended 12,030 times on Twitter on August 4th, the night of his first triumph.
‘Memes’ are not brand new concepts
However, the ‘internet meme’ and in turn the whole phenomenon.
Of viral marketing has taken on a whole new significance in 2012.
This is why we thought it was time to give you a breakdown of what’s most important to know when it comes to internet memes today.
Understanding the Meme
The word ‘meme’ has been around since the 70’s; Richard Dawkins oman phone number data used the term in his book The Selfish Gene to describe ‘imitated’ behaviours.
Dawkins liked the idea that the word sounded like ‘gene’.
The idea was that ‘memes’ could be just as integral to human nature as genes.
The term as Dawkins coined it was more general than the way it’s commonly used today.
In popular usage, an internet ‘meme’ can be recognized.
Fairly simply as a concept which goes viral and spreads via the internet.
What Can Be an Internet Meme
When it comes to successful internet memes, the most important thing to take.
Note of is the fact that originality, humour and social awareness underpin almost all of them.
The actual forms they can take are extremely varied: a particular how content marketing helped launch Canadian startup zillidy hyperlink to a piece of content, a video, a song, a rhyme, a picture, a website.
A hashtag on Twitter, particular words or phrases, like ‘mobot’, or even intentional misspellings like the above ‘moar!’
Memes can be created intentionally or arise naturally.
Domino’s Pizza UK recently saw great results through their manufactured #letsdolunch hashtag by offering genuine incentives to tweeters: the price of their Pepperoni Passion Pizza was cut each time someone tweeted their hashtag.
From a different perspective, some parents have seen photos and videos of their uk data children spread like wildfire without warning.
You can read more about this here: What to Expect When Your Kid Becomes a Meme.