Despite the continuous development of new digital channels and virtual touchpoints in the field of communication between brands and consumers, email marketing and a well-organized database are among the most effective tools for getting in touch with new customers and strengthening the relationship with existing ones.
Trends recognize constant growth rates in the sector, and there are many companies around the world that rely on this effective channel.
Email marketing allows you to interact with your target audience not only to send commercial or advertising proposals, but also to create a real story of business value.
Among its many advantages we would like to highlight some of them:
ability to increase retention levels,
Create commitment
Improve operational results
Improve brand awareness.
Precisely because of its ability to add value to cyprus email list 190904 contact leads companies, RDCOM has chosen to include this channel in its Multichannel Platform, an all-in-one tool that, among other things, allows you to create and send email marketing campaigns to large customer databases or small selected lists.
WHAT IS A CUSTOMER DATABASE?
A database is literally a “database” that contains all of a company’s contacts and information related to them.
This information may relate to a user’s personal contacts (phone number, email address, place of residence) or general characteristics such as gender, age, sector of work, interests.
In order to have a quality database and operate legally in accordance with the rules provided for by the GDPR, all contacts entered must have previously expressed their willingness to receive communications from the brand.
Permission to send communications means that a company has a database consisting only of people who are interested in its communications and will therefore easily interact with them.
This factor should also be taken into account when a database is not created by contacts within the company, but purchased by third parties.
In this case, we are talking about Email Advertising.
Having a high-quality, well-managed customer database is essential to success in the world of email marketing.
Let’s see together why.
WHAT ARE THE ADVANTAGES OF SEGMENTING YOUR DATABASE?
Segmenting your customer database is an essential step in building an effective and efficient newsletter system.
Segmenting a database means dividing the how tO dO email marketing contacts contained in it according to pre-established and consistent criteria, called “fields”, which group them into subsets similar for certain characteristics.
The advantages of investing time in this action are really substantial:
Greater commitment
Customers engage with content that interests bz lists them, and it’s clear that the same content cannot impact all of the dozens and hundreds of contacts within a database in the same way.