If you don’t have any knowledge about your company’s finances, the first step is to analyze your sales history. You need to have real numbers to create an effective marketing budget. Working with estimates is never enough, and it can lead you to spend money you don’t have.
First, organize your current income. Know how much money your company makes each month and include any variations that may occur from time to time. We know that annual income can vary, but the closer you work to real monthly figures, the closer you will be to reality at the end of the year.
How to set goals and targets for the year?
Now that you know brazil email list how much money you have available, let’s write down your goals and objectives for the year. Organize where you want to spend your money, taking into account:
what is the budget;
previous experiences;
where you intend to reach your target audience
In this step, you must aero leads select the channels that will allow you to reach your target audience. We know that in traditional marketing, all you have to do is launch a campaign on radio or television and wait for your audience to be reached. However, in digital marketing, it is not that simple. You must choose the platform that is in line with your persona. Don’t understand? Let’s give an example.
Imagine that mobile apps: 7 reasons for your company to implement them your target audience is made up of young people, aged between 15 and 22. It is very unlikely that you will reach them by sending newsletters or SMS. You already know that the main appeal will be on social media. Therefore, you should invest your money in the platform where they are: social media. In this specific case, Facebook Ads and Google Adwords are the best investment choices.