The new conditions will be valid from February 2024 and can have a real impact on the success of your next email marketing campaigns . So, it is Changes to Yahoo in your best interest to be aware of the changes and understand the steps necessary to obtain positive results for 2024.
The good news is that you don’t have to wait long to adjust your strategy to the approaching scenario.
We want to help you at every stage of the process!
First, let’s review the adaptations proposed by Yahoo! and Gmail and who they are targeting.
Yahoo! and Gmail authentication in 2024: the main changes
Authenticate each email with DKIM and DMARC.
Keep spam complaint rates below 0.3%.
Allow one-click unsubscription and execute opt-out requests in less than two days.
It should be noted that these actions have long been considered good practices for improving email deliverability. The difference is that they are now mandatory in Yahoo! and Gmail.
Here is a complete article we wrote on how to authenticate your email perfectly . This is the perfect time to read it!
Who is affected by the changes?
On the one hand, Google clearly specifies that mass senders are “those who send more than 5,000 messages to Gmail addresses in a single day.” On the other hand, Yahoo! does not explain its definition in full.
Those who fire off fewer than 5,000 emails a day can skip one-click unsubscribe and DMARC, opting instead for SPF or DKIM.
However, as a precaution, we recommend that anyone doing email marketing — regardless of the size of their lists or the frequency of their campaigns — adhere to these rules.
How should you adapt to changes in Yahoo! and Gmail?
Now it’s time to learn about each of the new demands in detail. We’re also going to share some useful materials and explain how GetResponse can help you adjust .
Such risks exist because of the change in Gmail’s DMARC policy to “p=quarantine.” Relying on Gmail addresses to trigger messages from denmark email list 2 million contact leads external platforms, such as GetResponse, generates spam complaints.
Likewise, entering Yahoo! addrec.) may cause your email to be rejected.
Fortunately, getting a custom domain is easy and cheap to a certain extent.
On this page, you will find a step-by-step guide to creating a corporate email address in your GetResponse account .
Golden tip : You can purchase a custom Changes to Yahoo domain for your campaigns from GetResponse. It’s a time-saving alternative, as we’ll manage the authentication of your emails automatically.
2. Authenticate emails with SPF, DKIM and DMARC
Message authentication methods are useful he is worried that he has started to gain weight for verifying that an email was actually delivered by the person or organization claiming to be responsible for sending it.
In other words, they prevent spam, phishing attempts, and other malicious activities that can hurt your brand reputation or the credibility of your emails with recipients.
So, as scary as it may sound, Yahoo! and bw lists Gmail have good reasons for requiring senders to use authentication best practices. Ultimately, they prioritize user security.