In this article, we will explore the concept of customer segmentation and its relevance in personalizing business strategies. In addition, we will highlight how CRM ( Customer Relationship Management ) software can be a powerful tool for carrying out an effective and targeted strategy.
Importance of customer segmentation
If customer segmentation is capable of generating an 80% ROI, it is surely because it has its foundations. Here we break down some of them:
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Personalization : Segmentation allows you to tailor messages and offers to specific groups of us contact number list customers. By understanding their needs, interests, and behaviors, you can offer them a more personalized experience.
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Improved Engagement: According to eConsultancy , 74% of marketers say that targeted personalization can increase overall customer engagement. By targeting specific niches, we can create relevant content that resonates with them.
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Email Strategies: According to OnlineDasher , 78% of marketers consider subscriber segmentation to be the most effective email marketing strategy. This translates into a 30% increase in Customer Lifetime Value .
That said, Customer Relationship Management emerges as an invaluable tool for creating marketing and sales campaigns that can have a profound impact on the market niches we target.
Find out how!
Customer segmentation with CRM software
Customer segmentation using CRM software is a strategic process that allows us to divide our database into smaller, more homogeneous groups.
These groups share similar characteristics, allowing us to customize our marketing why content marketing is important for your startup and sales actions more effectively.
While there is no single formula for creating segmented campaigns in a CRM, as it depends on the type of solution and methodology applied, here are some general tips that will be of great help:
1. Define segmentation criteria
Before we begin, we need to establish the criteria we will use to divide our customers. These may include data such as:
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Demographics : such as age, gender, geographic location, and socioeconomic status.
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Customer behavior : such as purchasing patterns, frequency of interaction with the brand, and preferences.
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Interests and preferences : that is, individual tastes, such as specific products, powder data sports, technology, fashion, among others.
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Purchase history : Segment by purchase history, identifying repeat customers or recent consumers.
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Engagement level : although this indicator is not totally effective, it considers the frequency of interaction with
2. Collect relevant data
A CRM software allows you to store and manage customer data in a centralized manner. This is where a crucial step comes in: collecting information relevant to our segmentation criteria. You can consider valuable information such as:
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Transactions.
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Interactions with digital channels (website, social networks, email, messaging).
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Communication with
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customer service.
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Contact preferences.
This data will allow you to deeply understand your customers and group them into increasingly clear and productive segments.