On June 21st 2016, Instagram announced that its community had grown to more than 500 million Instagrammers worldwide!
More than 300 million
of these Instragrammers are power users who go on Instagram every single day to share the hashtag love. Instagram is also becoming ever more global, with more than 80 percent of users living outside of the United States.
These factoids alone easily explain why the world-famous photography sharing platformkorea mobile phone number data born in 2010, is one of the key social media channels that a growing number of businesses are hoping to capitalise on.
Do you want to jump on the Insta-wagon to improve your online visibility?
Here are some things that you should know before you develop and carry out your own Instagram content strategy.
Smile, you’re on camera!
Just like you would do with any other visual campaign, set out your goals and define objectives before you go online.
Map out your priorities, whether that’s raising brand awareness or driving more visitors to your website.
Create images that speak for themselves, and that are in line/in harmony with your company’s tone of voice.
Craft them with care and loads of creativity, and let the look and feel of your brand shine through amongst elegant compositions and bright colours.
Not sure how to get going? Take advantage of Instagram’s comprehensive you can introduce your own communication rules guides for businesses starting out on the platform, covering everything from content strategy to visual storytelling.
It’s the little things that matter the most
Once upon a time, your company was nothing more than a tiny idea, and yet it was an idea strong and meaningful enough to keep you up all night. (Maybe it still does some days?)
Although it’s good to celebrate big achievements and uk data milestones, Instagram is all about sharing everyday moments.
If you think you don’t have much to say about your company’s little stories – you’d better change your mind quick.
Talk to your employees (not just your Marketing and PR team!) and collect their personal anecdotes related to the business, from funny customer stories to their own career journey.